Entrepreneur, Business Analyst & Executive Advisor

Imagine a world where you can make a difference.

Focus on Leadership, Teamwork and Communication.
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More than 20 years of business experience

In a world where corporate leaders are praised for being heartless and only looking at the company's profits, Cor does it all with heart and compassion for the people he is working with, the organisations processes and products/systems they are promoting.

But as with many success stories, his road has not always been an easy one.


Cor was raised by his loving family, nonetheless he struggled with bullying and a lack of self-confidence as a child.

Although he embraced his unique qualities, allowing him to discover that he had a head for business and a gift for helping others.


As a young man, Cor embraced his entrepreneurial spirit while working at his family’s maritime equipment manufacturer - Weka Marine.


By the age of 24, Cor became the youngest CEO in the Maritime and Offshore Industry seizing the opportunity to reshape the way  business has been done in these controversial industries.


Under his leadership and vision, Cor transformed several businesses. Now Cor works as a multi-entrepreneur, business analyst and executive coach.


"If it was easy everyone could do it."

Cor de Kwant
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Frequently Asked Questions

 

Quick answers to commonly asked questions. Cor has discussed these topics in several different situations as a lecturer, consultant, coach or advisor. 

 

  • 1. What inspired you to become an entrepreneur?

    I was attracted to entrepreneurship from an early age because it combines freedom with responsibility. I wanted to create, make decisions and turn ideas into something tangible. I started my first consultancy activities when I was 17, driven more by curiosity and initiative than by a carefully developed career plan.


    Over time, entrepreneurship became much more than starting businesses. It became a way of thinking: recognising opportunities, understanding problems and bringing people together to create progress. What continues to inspire me is the possibility of building organisations that deliver real value for customers, employees and society.

  • 2.How did starting at such a young age shape you?

    Starting young taught me to learn through action. I did not yet have decades of experience or an extensive network, so I had to rely on preparation, persistence and the willingness to ask questions.


    It also taught me that credibility is not created by age or job title alone. Credibility comes from understanding the situation, keeping your promises and consistently delivering value. 

    Starting young gave me the confidence to enter unfamiliar situations, but it also taught me to remain humble. You can always learn something from the people around you.

  • 3. What was the biggest turning point in your career?

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  • 4. You often tell entrepreneurs to “trust the process.” What does this mean?

    There’s no such thing as an overnight success. All businesses, big & small, require time to grow and establish themselves within the market. I told many business owners and leaders to “Trusting the Process”, but what exactly does that mean? 


    Trusting the process is a framework for entrepreneurs and buisness leaders to help them adapt to the changes that are required to turn their ailing business into a successful business. 


    Contact me for advise or a consultancy process.

  • 5. What does entrepreneurship mean to you?

    Entrepreneurship means creating movement. It starts with recognising an opportunity or problem, but it only becomes entrepreneurship when you take responsibility for doing something about it.

    For me, it is not simply about owning a company or accepting financial risk. It is about combining vision with execution. A strong entrepreneur can see what could exist in the future while remaining closely connected to customers, employees, operations and financial reality. Entrepreneurship is therefore both creative and practical: you imagine possibilities and then build the organisation needed to realise them.

  • 6. What has been the main driver of your success?

    The most important driver has been the combination of analysis and action. I naturally want to understand how a business, market or system works, but I also believe that knowledge only becomes valuable when it leads to decisions and movement.


    Persistence has also been essential. Most meaningful results are not created by one brilliant decision. They come from consistently improving, solving problems and continuing when progress is slower than expected. 

    Finally, success is never an individual achievement. It depends on customers who trust you, colleagues who accept responsibility and partners who contribute knowledge and experience.

  • 7. How do you identify promising business opportunities?

    I look for the intersection between a genuine market need, our capabilities and the potential to create sustainable value. An opportunity is not attractive simply because it can generate turnover. It must also fit the organisation’s expertise, positioning and long-term direction.

    I usually begin by asking several questions: What problem are we solving? Who experiences that problem? How urgent is it? Why would a customer choose us? Can we deliver it consistently and profitably? And does it strengthen or distract from our strategic position? These questions help distinguish a real opportunity from an attractive-looking distraction.

  • 8. How do you decide which opportunities to pursue?

    Every growing company encounters more opportunities than it can responsibly pursue. The real challenge is therefore not recognising opportunities, but selecting the right ones.


    I assess opportunities against strategy, customer value, capabilities, risk and timing. A project can be commercially interesting but still be wrong if it consumes too much management attention or requires capabilities we do not possess. I also consider what we would need to stop doing in order to pursue it. 

    Every “yes” uses resources that can no longer be applied elsewhere. Strategic discipline is largely the ability to say no to good opportunities so that you can concentrate on the best ones.

  • 9. How do you balance vision with daily operations?

    A leader must be able to move between different altitudes. You need to look up and out, towards the market, strategy and future, while remaining sufficiently connected to what is happening inside the organisation.


    The danger is operating at only one level. If you focus exclusively on the future, you can become disconnected from operational reality. If you remain too deeply involved in daily details, the organisation becomes dependent on you and loses strategic direction. 


    My goal is to understand the operation without controlling every activity. That requires clear responsibilities, reliable information and capable people who can make decisions within their areas.

  • 10. How would you describe your leadership style?

    My leadership style combines direction, involvement and responsibility. I believe people perform best when they understand where the organisation is going, why their work matters and what is expected of them.


    I want to create space for people to contribute their knowledge and take ownership, but freedom must be supported by clarity. Leadership is not about avoiding difficult conversations or leaving everything open. It involves establishing boundaries, making decisions and addressing issues when necessary.


    I also believe leadership should adapt as the organisation develops. What works in an entrepreneurial start-up may not work in a mature group of companies. Leadership must evolve with the organisation.

  • 11. You often say, “Bad behaviour is bad business.” What do you mean by this?

    The behaviour of a leader directly influences the culture, performance and reputation of an organisation. Negative behaviour may sometimes produce short-term results, but over time it damages trust, reduces engagement and drives talented people away. Ultimately, bad behaviour becomes bad business.


    Honesty, kindness, empathy and respect are not signs of weak leadership. They are essential qualities for building strong teams and sustainable organisations. Great leaders combine these human qualities with clarity, accountability and the courage to make difficult decisions.


    Many entrepreneurs and executives struggle to recognise how their own behaviour affects the people around them. Under pressure, leaders may become controlling, dismissive, impatient or unclear without fully realising the impact. Improving leadership begins with self-awareness and the willingness to examine established habits.


    By identifying negative behavioural patterns and developing practical alternatives, leaders can improve communication, strengthen relationships and create an environment in which people can perform at their best.

    If you want to better understand your leadership behaviour and develop a more effective leadership style, contact me for a coaching or consultancy session.

  • 12. What have you learned about building successful teams?

    A successful team needs more than talented individuals. It needs a common purpose, complementary capabilities, trust and clear accountability. Without these elements, people may work hard but still move in different directions.


    My philosophy can be summarised as “work as a pack.” A strong pack understands its territory, shares a purpose, knows who provides leadership, uses the strengths of every member and moves together. Strategy must then cascade throughout the organisation so that it influences daily decisions.


    The leader’s task is not to be the strongest individual in every situation. It is to create the conditions in which the collective becomes stronger.

  • 13. How do you create a strong company culture?

    Culture is created by repeated behaviour, not by statements on a wall. The values leaders demonstrate, reward or tolerate ultimately determine the culture.

    Within our organisations, respect, responsibility and integrity are important principles. Respect concerns how we treat colleagues, customers and partners. Responsibility means taking ownership of both actions and results. Integrity means doing the right thing, including when it is difficult or commercially inconvenient.

    A strong culture also requires consistency. When behaviour conflicts with the stated values, leaders must address it. Otherwise, employees quickly conclude that the values are merely marketing language.

  • 14. What is the biggest leadership mistake entrepreneurs make?

    A common mistake is remaining the centre of every decision for too long. This is understandable because the founder often possesses the most knowledge and feels personally responsible for the result. 


    However, it eventually restricts growth.

    If everything depends on the entrepreneur, employees wait for instructions, decisions become slower and the company cannot develop beyond the founder’s personal capacity. 


    The entrepreneur must gradually move from solving every problem to building an organisation capable of solving problems.

    Delegation does not mean abandoning control. It means creating clear responsibilities, decision-making frameworks and reporting structures so that others can lead effectively.

  • 15. How do you approach difficult decisions?

    I first separate facts, assumptions and emotions. Emotions should not be ignored, because decisions affect people, but they should not be confused with objective information.

    I then consider the available options, potential consequences and the cost of postponing the decision. Waiting can feel safe, but not deciding is also a decision and often carries its own risks.

    Once the available information is sufficient, I make the best decision possible at that moment. You rarely have complete certainty in business. The objective is not to eliminate uncertainty but to understand it, manage the risks and remain willing to adjust when new information becomes available.

  • 16. What role has failure played in your development?

    Failure has been an important source of learning. Not every initiative succeeds, not every partnership develops as expected and not every decision produces the intended result.


    The most valuable question after a setback is not “Who is responsible?” but “What should we understand and change?” A setback becomes valuable when it improves future decisions, systems or behaviour.


    At the same time, failure should not be romanticised. Mistakes can be expensive and can affect customers, employees and shareholders. The responsibility of a leader is therefore to learn quickly, communicate honestly and prevent the organisation from repeatedly making the same mistake.


  • 17. Have you ever considered giving up?

    Every serious entrepreneur experiences moments when the pressure becomes significant. Responsibility for employees, customers, cash flow, projects and long-term continuity can become very personal. During those periods, doubt is natural.

    What helps me is returning to the purpose of the organisation, separating temporary pressure from structural problems and focusing on the decisions that can actually be influenced. I also believe that persistence should not become stubbornness. Sometimes continuing is the right choice; in other situations, changing direction is the more courageous decision. The challenge is recognising the difference.

  • 18. How do you manage risk?

    I do not believe entrepreneurship is about taking the greatest possible risks. It is about understanding which risks are necessary, which can be controlled and which should be avoided.


    I examine the probability and potential impact of a risk, but also whether the organisation could recover if the outcome were negative. This is particularly important in technical and project-driven industries, where decisions can have major commercial, operational and safety consequences.


    Good risk management should support entrepreneurship, not paralyse it. When responsibilities, scenarios and safeguards are clear, the organisation can act more confidently.

  • 19. What role does strategy play in an entrepreneurial organisation?

    Strategy creates focus. Entrepreneurial organisations are naturally good at identifying possibilities, but that strength can become a weakness when too many ideas are pursued simultaneously.

    A useful strategy clarifies where the company will compete, how it will distinguish itself and what it will deliberately not do. It should guide investments, recruitment, product development and commercial decisions.

    However, strategy should not become a static document that is reviewed once a year. Markets, technology and customer expectations continue to change. Strategy must provide a stable direction while allowing the organisation to adjust its route as new information emerges.

  • 20. How important is professional governance?

    Professional governance becomes increasingly important as a company grows. Entrepreneurship provides energy and speed, while governance provides clarity, continuity and accountability. Successful organisations need both.


    Governance is not bureaucracy for its own sake. It means defining roles, decision rights, reporting lines and checks and balances. It helps distinguish between ownership, management and supervision and prevents important decisions from depending entirely on one person.


    Good governance can strengthen entrepreneurship because it creates the confidence and structure needed to make larger decisions responsibly. It also makes the company more scalable, transferable and resilient.

  • 21. How has your role changed as your businesses have grown?

    In the beginning, an entrepreneur is usually involved in everything: sales, operations, finance, recruitment and problem-solving. As the company grows, that approach is no longer sustainable.

    My role has increasingly shifted towards setting direction, developing leaders, allocating resources and protecting the long-term health of the organisation. Instead of asking, “How can I solve this?” I increasingly ask, “Who should own this, and what do they need to succeed?”

    That transition is not always easy. Entrepreneurs often receive energy from direct involvement. However, the organisation can only grow when the entrepreneur is also willing to grow into a different role.

  • 22. How has teaching influenced you as a business leader?

    Teaching Industrial Engineering for several years strengthened my ability to explain complex subjects clearly and structurally. If you cannot explain an idea in understandable language, you often do not yet understand it well enough yourself.


    Teaching also reminded me that people learn and process information differently. Some need a conceptual framework, while others need practical examples or the opportunity to experiment. That insight is equally valuable in business transformation.


    A leader cannot assume that announcing a strategy means the organisation understands it. Direction must be explained, translated into practical consequences and repeatedly connected to people’s daily work.

  • 23. Why have you moved into strategic and board-level advisory work?

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  • 24. What qualities make someone a valuable board member or adviser?

    A valuable board member needs independence, curiosity, relevant experience and the courage to ask difficult questions. At the same time, the role is not to demonstrate that you know better than management.


    Good supervision balances challenge and support. You must understand the organisation well enough to evaluate its direction and risks while respecting the responsibilities of the executive team.


    Integrity is essential. Board members should act in the long-term interest of the organisation and its stakeholders, even when that requires uncomfortable conversations. The best advisers bring perspective, improve the quality of decisions and help leaders see what they may be too close to notice.

  • 25. How do you define success?

    Success is broader than turnover, profit or company valuation. Financial performance is essential because it creates continuity and the capacity to invest, but it is not the complete purpose of entrepreneurship.

    For me, success means building organisations that create genuine customer value, provide opportunities for people and can continue without being entirely dependent on one individual. It also means developing myself, contributing knowledge and retaining the freedom to pursue meaningful opportunities.

    Ultimately, success is the combination of performance, positive impact and personal fulfilment. If one of those elements is consistently missing, the result is incomplete.

  • 26. What advice would you give your younger self?

    I would tell my younger self to remain ambitious but not to confuse speed with progress. Some things require time: building trust, developing people, establishing a reputation and understanding an industry.


    I would also emphasise the importance of choosing the right people. Strategies can change and products can evolve, but the quality of the people around you has an enormous influence on both results and enjoyment.


    Finally, I would say: do not wait until you feel completely ready. Preparation matters, but experience is created by acting, reflecting and improving. Confidence often follows action rather than preceding it.

  • 27. Why is it important for entrepreneurs and CEOs to market themselves effectively?

    I believe it is important to remain authentic in business. Marketing yourself does not mean creating an artificial image or pretending to be someone you are not. It means presenting yourself, your expertise and your ideas in a way that inspires confidence and clearly communicates the value you offer.


    First impressions matter. Before clients, employees or business partners experience your products and services, they often experience you. The way you communicate, behave, dress and respond under pressure influences how they perceive your organisation.


    As a business owner, entrepreneur or CEO, you are one of the most visible representatives of your company. You should personally reflect its purpose, standards and values. If your company promises professionalism, integrity and quality, people should recognise those qualities in your behaviour. A leader must be living proof of what the organisation represents.


    Effective personal positioning is therefore about alignment. Your appearance, communication and conduct should support the same message as your company’s brand. When this alignment is genuine, you naturally project the confidence and credibility needed to represent your business and convince others of your ideas.


    If you want practical advice on strengthening your personal positioning and presenting yourself with greater confidence and credibility, contact me for a coaching or consultancy session.

  • 28. What is the next chapter for you?

    The next chapter is about combining entrepreneurship, professional governance and strategic advisory work. I want to continue developing Lion Marine Group and its companies while using my experience to support other entrepreneurs, executives and boards.


    I am particularly interested in helping organisations professionalise without losing their entrepreneurial energy. This includes strengthening leadership, improving governance, creating strategic focus and building organisations that can perform independently of their founders.


    My ambition is not simply to build larger companies. It is to build stronger, more resilient organisations and to help leaders convert their ideas, experience and ambition into purposeful movement.